The most remarkable transfer in the football world – so far – this summer, has seen Cristiano Ronaldo leaving Real Madrid, to join Italian giants Juventus, in a deal reportedly worth over €100 Million.
— JuventusFC (@juventusfc) July 10, 2018
The signing of Ronaldo has shown intent on the part of the Italian giants, and suggests they are looking to target winning the Champions League again. And with Juve’s dominance of Serie A over recent years, it gives Ronaldo a golden opportunity to add the domination of another country’s domestic league to his already impressive CV.
The signing has also seen a bit of a shift in the betting to win the 2018/19 Champions League. ‘The Old Lady’ are now into joint third favourites at 7/1 – ironically the same price as Real Madrid – with Betfair to be the champions of Europe for the first time since 1996, when they beat Ajax on penalties in Rome.
The current favourites are Manchester City, at 11/2, followed by Barcelona at 13/2, and then Juve and Real Madrid. In fairness there isn’t a great deal between Europe’s elite in the betting, with both Bayern and PSG
Ronaldo hysteria has already seen the Italian giants sell over half a million shirts, reportedly within 24 hours of the transfer being announced. For anybody wondering why on earth Juve are spending over one hundred million euro on a player only a few months shy of his 34th birthday, and the amount they are paying him in wages as well, when you see shirt sales like that and realise the commercial value such a signing brings, it is easy to see why they seemingly had little hesitation in parting with the cash.