Next Manager Markets – Billy Davies Backed For West Ham Job

With the general consensus of opinion being that today’s match against Cardiff could be Sam Allardyce’s last in charge, football gambling punters have got stuck into backing Billy Davies to become the next West Ham manager.

Since last Thursday evening, punters have sent Davies’ odds tumbling from 33/1, down to 3/1 with BetVictor (Harry Redknapp remains the favourite, at 7/4).

I’m not certain this is based on any specific intelligence, or just a coincidental hunch with people putting two and two together after Forest’s 5-0 win over West Ham last weekend, and coming up with 5 – or 11 in the case of West Ham’s leaky defence over the last week.

While backing at 33/1 isn’t a major risk, I certainly wouldn’t be backing at the 3/1 currently available on Davies. It is surely a risky strategy to be betting on the outcome of the next manager of a football club at such short odds, when there is uncertainty as to when the current incumbent will be leaving.

This isn’t like the Chelsea situation last season, when everyone knew Rafa Benitez would be leaving, so it was possible to bet on the outcome of a new manager.

The West Ham situation is totally different, David Gold and David Sullivan could back Allardyce until the end of the season – and possibly beyond, if he keeps them up with plenty to spare. Where might Billy Davies be then?

The two David’s also don’t have a track record of been trigger happy either, so beware if entering this market.

Despite this, Big Sam is still pretty much unbackable to be to the next manager sacked. He is currently a best price of 2/5 with Coral.

Another manager feeling the heat right now is David Moyes. At the moment, his position at Manchester United looks relatively safe (he is 16/1 to be the next Premier League manager out the door), and I don’t believe another defeat to Swansea City today would see the club’s hierarchy reach for the panic button.

What I think will influence them though, is the share price on the New York Stock Exchange. This is what I believe will ultimately condemn Moyes.

If the share price continues to nose dive under Moyes, then that’s when I believe the Glazer’s will act – no matter what Alex Ferguson and Bobby Charlton, etc, say. After all, we all know what the Glazer’s are interested in.


Dean Etheridge - Owner, Editor and Writer of

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